INFINITI QX60 OVERVIEW VIDEO
The INFINITI client wanted a product overview video that highlighted all the innovative features that the INFINITI QX60 Crossover SUV has to offer. Based on the target market of this vehicle, we casted talent to play a father/son role to take us through a road trip narrative while the viewer is guided through the different features called out in an interesting way with the support of supers, graphics and voiceover.
The QX60 redefines flexibility with design and innovation. See its smart versatility at www.infinitiusa.com/crossover/qx60.
Footage from the same shoot was used for shorter, more feature-specific product videos.
Learn how Intelligent All-Wheel Drive helps you get the most available traction on slick surfaces at www.infinitiusa.com/crossover/qx60.
See the only luxury crossover with a second-row seat that tilts and slides with a child seat in place at www.infinitiusa.com/crossover/qx60.
CLIENT: INFINITI Motor Co. Ltd. DIRECTOR: Tim Damon
CREATIVE DIRECTOR: Chad Weiss ASSOCIATE CREATIVE DIRECTOR: Noah Huber
ART DIRECTOR: David Ly SCRIPT: Terry Orsland EDITING: SpotBot, Inc.